Say Oui!

Because every great adventure starts with the willingness to say yes.

Embodying a beautiful mix of tradition and modernity, Chérie By Oui is established to speak to the discerning bride on a personal level.

Bringing elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.


Unbridled Love

An expression of absolute love in the tranquil, sultry Summer nights. Passionate, instinctive, soul-touching, Unbridled Love.

Discover the latest Chérie By Oui collection featuring luxurious and bold styles that fuse timeless silhouettes with dramatic details that capture the spirit of the modern woman.

Featured Products


Love Stories
We created an amazing outdoor space under festoons for our reception and the rest of the celebrations to take place. With a ‘build your own burger bar’, a hay bale booth Giant Jenga, the most energetic dancefloor with our nearest and dearest, we created the wedding of our dreams and had the best time of our lives.
Love Stories
My best friend and I started the day with a sunrise walk around the Longview property before coming back to start hair and makeup. The ceremony was at Longview in a grassed area, overlooking the vineyards. I walked down the aisle being serenaded by one of our dearest friends. The ceremony had to be my favourite part of the day and I will never forget the feeling of marrying my best friend with all my loved ones there to witness it!
Love Stories
The lead up to the wedding day was a nightmare with lockdowns shifting our plans four times, but the day we had, in the end, was every bit worth the wait. Our ceremony was held at St Stephen's Anglican Church in Newtown. We then headed off with our photographer Josh to Repressed Records, a record store that was right around the corner in Newtown. Music has always been an important part of our lives both individually and as a couple, so picking vinyls for each other was the perfect way to commemorate our special day. We slow-danced to an obscure rock song and it was great.

Find Your Nearest Store

You can find your favorite Chérie By Oui styles via select stockists.

Say oui at a location near you.

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