Say Oui!

Because every great adventure starts with the willingness to say yes.

Embodying a beautiful mix of tradition and modernity, Chérie By Oui is established to speak to the discerning bride on a personal level.

Bringing elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.


New York I Love You

Discover the latest Chérie By Oui collection featuring luxurious and bold styles that fuse timeless silhouettes with dramatic details that capture the spirit of the modern woman.


Love Stories
Christian and I grew up together in our hometown of Wollongong. We went through school together and were friends from the age of 16. Life took us in different directions for a while, until we reconnected at a mutual friend's party when we were 22. Sparks were ignited instantly and the rest was history.
Love Stories
We created an amazing outdoor space under festoons for our reception and the rest of the celebrations to take place. With a ‘build your own burger bar’, a hay bale booth Giant Jenga, the most energetic dancefloor with our nearest and dearest, we created the wedding of our dreams and had the best time of our lives.
Love Stories
My best friend and I started the day with a sunrise walk around the Longview property before coming back to start hair and makeup. The ceremony was at Longview in a grassed area, overlooking the vineyards. I walked down the aisle being serenaded by one of our dearest friends. The ceremony had to be my favourite part of the day and I will never forget the feeling of marrying my best friend with all my loved ones there to witness it!

Find Your Nearest Store

You can find your favorite Chérie By Oui styles via select stockists.

Say oui at a location near you.



Discover your dream fairytale dress with Chérie by Oui! Expertly crafted by talented Australian dress designers in the heart of Melbourne CBD, we’ll ensure you’re impeccably dressed for your special day. Whether you’re in search of an exquisite lace wedding dress, a breathtaking low-back gown, or a majestic princess dress embellished with intricate flower embroidery and sophisticated corset details, we have the ideal creation for you. Explore our global list of stockists or schedule an appointment to browse our stunning dress styles right here in Melbourne.

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