Launched in 2020, Chérie by Oui was the second label to join the Maison Oui Bridal Collective. Led by designer Jennifer Karly, the label brings elevated styling and intricately embellished pieces reminiscent of the couture sensibilities of yesteryear, to prêt-à-porter.
Chérie By Oui shares a flagship boutique with both sister labels; Oui The Label and Sienricher, nestled in the heart of Melbourne CBD.
Intended to speak to today's romantics on a personal level, Chérie by Oui designs embody a beautiful mix of tradition and modernity. We invite you to take this journey with us as we re-invent the concept of luxury bridal and evening-wear.
Chérie Babe
She’s an incurable romantic with a penchant for art and travel.
She takes you to a world of her own creation
and embraces life’s journey through passionate adventure.
She's fashion-forward and of the moment,
all along exuding timeless elegance.
