Launched in 2020, Chérie by Oui is the new bridal brand by the team behind Oui The Label. Taking this special opportunity to express another side of our label, we bring you elevated styling and intricately embellished pieces reminiscent of the couture sensibilities of yesteryear, to prêt-à-porter.

Intended to speak to today's romantics on a personal level, Chérie by Oui designs embody a beautiful mix of tradition and modernity. We invite you to take this journey with us as we re-invent the concept of luxury bridal and evening-wear.

Chérie Babe

She’s an incurable romantic with a penchant for art and travel.

She takes you to a world of her own creation 
and embraces life’s journey through passionate adventure.

She's fashion-forward and of the moment,
all along exuding timeless elegance.